.At the launch of Astrid Andersen's new line Stel, a presentation held outside on a boat dock, The Street's 2002 tune "Turn the Webpage" was blasting out of the stereo. It was actually a star-aligned, emblematic moment, due to the fact that the London-trained developer is starting a brand-new chapter in her fashion lifestyle, this time around centering the work around herself.Andersen's much admired name menswear company was actually concentrated, multicolored, and also streetwise. With Stel, she clarified in a pre-show job interview, "I must sit pleasantly at the facility of it probably a lot more this time around because today it is actually a females's damage brand name, as well as it is actually even more regarding me and also my private endorsements." Stel likewise demonstrates Andersen's advancement as an individual. After ceasing her pipe, the designer moved back home to Jutland in the North of Denmark as well as had 2 children. She's not the individual she was back then.Shifting equipments in vogue is not easy to do. Brands seem to take on lives of their own, and it's quick and easy to be pigeon-holed. Stel breaks with some of fashion trend's conventions. The tag will reveal in-season, so what exists will definitely be actually accessible for purchase. All at once, seasonality is less important in the Stel formula than relevance. Selections will definitely be actually recognized through amount (01, 02, and 03 were shown in Copenhagen), the concept being that you may intermingle items around "seasons" both in your closet and also on the marketing floor. Andersen finds no requirement for a garment to become deserted just because the schedule pages turn. "The straight interpretation of stel is actually body," she mentioned, but it [refers additional to] a foundational framework in a sort of industrial method it [also defines] a collection of antiques-- when you talk about a tea service, you will name it a stel. For me, that was rather an interesting starting point in terms of the suggestion of making both valuables, however likewise one thing that is actually a brand new structure." Having designs position on scaffold was fortuitous as it advises a number of allegories. There is actually construction, which relates to building a brand new label, and also the idea of support associates with her view that clothes ought to benefit you. Stel is, fundamentally, a kind of mobile offering, but none with the angularity of something like Legos or piled Mu00e6rsk freight containers. Action, company, as well as empowerment belong to Andersen's plan. "When I speak about the brand name, I have this tagline: modifying that you can easily skate in, denim you can easily dance in, shirting you may take a trip in." Independence, happiness, activity.